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Saab Readies Models to Cement Future.

Subjects: *SPORT utility vehicles; *BUSINESS planning; *BRAND identificationSAAB Automobile AB

• Source: Ward's Auto World. Mar2006, Vol. 42 Issue 3, p8-8. 1/3p.

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Marketing Expert Describes What Elements Make Up a Powerful Tagline.

Subjects: *SLOGANS; *BRAND identification; *BRAND differentiationLINDEN, Tate

• Source: Ward's Dealer Business. Aug2007, Vol. 41 Issue 8, p20-20. 1/3p.

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Dealers Want Good Taglines.

• Authors : Guyer, Lillie

Subjects: *SLOGANS; *AUTOMOBILE advertising; *MARKETING strategy

• Source: Ward's Dealer Business. Aug2007, Vol. 41 Issue 8, p18-21. 3p.

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Creat Your Own Brand.

• Authors : Hendry, Cheril

Subjects: *BUSINESS planning; *BRAND identification; *AUTOMOBILE dealersPALM Springs (Calif.); CALIFORNIAPALM Springs Motors Inc.

• Source: Ward's Dealer Business. Aug2006, Vol. 40 Issue 8, p36-36. 1p.

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What's in a Name? VW Dealers Want to Know.

• Authors : Mayne, Eric

Subjects: *VOLKSWAGEN automobiles; *NAMES; *BRAND identificationVOLKSWAGEN AG

• Source: Ward's Dealer Business. Aug2006, Vol. 40 Issue 8, p6-6. 1/2p.

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NAMING RIGHTS.

• Authors : Richards, Meg

Subjects: *BUSINESS names; *RETAIL stores; *CUSTOMER loyaltyUNITED States

• Source: Retail Traffic. Oct2005, Vol. 34 Issue 10, p43-49. 5p. 2 Color Photographs.

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Setting sail for foreign shores.

• Authors : Moore, Sonya

Subjects: *CORPORATE growth; *BRAND identification; *PRODUCT managementUNITED States

• Source: Nation's Restaurant News. 1/29/2007, Vol. 41 Issue 5, p70-70. 1p. 2 Color Photographs.

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Research firm: Brand recognition drives success for major chains.

• Authors : Cebrzynski, Gregg

Subjects: *BRAND equity; *BRAND identificationSTARBUCKS Corp. 030327733 STARBUCKS Corp. STARBUCKS Corp. 030327733 030327733 STARBUCKS Corp. 030327733 SBUX; WENDY'S International Inc. WENDY'S International Inc. WENDY'S International Inc. WEN; MCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Nation's Restaurant News. 9/4/2006, Vol. 40 Issue 36, p8-14. 2p. 1 Graph.

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NEWS DIGESTS.

Subjects: *HOSPITALITY industry; *RESTAURANTS; *RATING of students

• Source: Nation's Restaurant News. 8/21/2006, Vol. 40 Issue 34, p22-22. 1/5p.

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Toward Brand Clarity.

• Authors : Watkins, Ed

Subjects: *BRAND identification; *HOSPITALITY industry; *SERVICE industriesCARLSON Hotels Worldwide Inc. ; CARLSON Cos. Inc.

• Source: Lodging Hospitality. 9/15/2003, Vol. 59 Issue 13, p22-29. 6p. 7 Color Photographs.

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